They actually have some neat features, if implemented. There’s one where you can scan a QR code to go right to the product page where you can get, among other things, more verbose allergen info, reviews, or, if the product is out of stock where you scanned it, it can give you similar alternate products or stores that have stock.

It can also allow you to go on to the website, find your item, and ask the pricetag to flash.then you can look for the flashing pricetag if you can’t find the item on the shelf.