That’s the point.
Then they’ll add more slop cores to their next generation of cards, and use that as their demo for how great their latest cards are.

Their whole consumer business strategy since rtx has been to push the use of new rendering techniques that existing hardware is less capable of, while releasing new cards with dedicated cores designed specifically for their new techniques.
If they didn’t have rtx or dlss, people would still be using their 980 ti’s.