Imagine a service with a set price, no ads, never increases prices except to maintain operation in the face of inflation. Not beholden to shareholders, but rather to stakeholders.

I think that would be amazing and, in the US at least, there is a new business entity that could do that.

One of the issues with trying to make Netflix not enshittify is that companies have a legal obligation to maximize shareholder value (Dodge v. Ford Motor Co. (1919) is the case if you want to read further). So if Netflix decided to try what you’re suggesting then some shareholder could sue the company and show that they’re not doing everything to maximize returns.

There are around 40 states in the US that recognize a new corporate entity type called a Public Benefit Corporation, which is allowed to operate without the legal obligation towards profit so that the company can pursue goals other than making money. The AI company Anthropic is an example, they are a Public Benefit Corporation. Because of that fact, they’re able to take a moral stand against the US Government… a decision that will cost them money, without worrying about shareholder retaliation.

I think eventually we’ll see more of these companies forming and I will certainly support them. However, as it stands now, we’re on our own and have to work together as a community to mitigate the worst of it. I’d certainly be interested in running a Public Benefit Corporation towards those ends, if you know anyone with a few tens of millions of dollars to burn!