The people on the top have a variety of internal justifications for what they're doing. Some say that the world is "dog eat dog" and that they are the only ones looking out for themselves. Others say that what they're doing is for some grander good that will come once they acquire enough wealth and power. Some are deluded enough they have convinced themselves they are telling the truth. That and many more justifications fly through the heads of the ultra-wealthy and powerful as they continue spreading misinformation and enriching themselves.