Comment on Dynamic pricing could be coming to your local supermarket
Adalast@lemmy.world 5 days agoThis IS potentially new as some of the plans involve using facial tracking from security cameras to identify customers and analyze them for their net worth so they can set prices to specific customers, rather than setting prices to specific situations. Also, anything that makes price gouging easier and easier to cover up is bad.
ranzispa@mander.xyz 4 days ago
How would that work? I go to a shop and I know the price of what they are selling. It is not so easy to rapidly change prices without people noticing. There may be variations on vegetables, fish and meat according to availability but everything else has a clear price. Some products do have some seasonality or good and bad years but when I go to the shop I’ll mostly be accounting for those. It would be quite strange to go to the shop one day and buy something for 5€, the following time for 6€ and another time for 4€. You see, if I know this system is in place I will just not buy it whenever it is at an higher price. Moreover, changing prices while shopping is probably illegal. I am not sure about this, but I believe in Europe large shops are obligated to clearly state the price for every product. By changing the price several times per hour I do not think that would comply with such regulations. While personalised pricing itself may be legal, and I’m not sure it is, changing the stated prices while people are shopping probably isn’t. Besides, when I check out how will they charge me? This is 6€, no it was 5€ yesterday, you see the price changed to 6 while you were walking in front of it but it now is at 4€.
Adalast@lemmy.world 3 days ago
Easy, replace all price tags with qr codes that you scan with your phone. Then they can make the price whatever they want for whomever they want individually. More realistically they will use an categorization AI to put people into rulesets which set their prices.
Here is a great video to illustrate and educate: m.youtube.com/shorts/acpd3UXQdmw
And an article to back it up: fool.com/…/walmart-rolls-out-digital-pricing-coul…