In EvE Online, Goonswarm Federation usually goes by Imperium these days to crib GamesWorkshops branding for 40k and to get away from their old leader and past problomatic branding… For an online army of 10k angry nerds, got to look presentable…

I will admit, online names have a bit more leaniency for being immature, but im sure football fans can handle some friendly ribbing.