Comment on Nearly Half of Europeans Want X Banned if it Continues to Break the Law
gwl@lemmy.blahaj.zone 14 hours agoI mean, it’s obvious, the reach.
Big follower count = More Reach = More people likely to click the links or contact you
And that can be done elsewhere, but would require basically starting again from scratch, a big risk for a lot of corporations
IratePirate@feddit.org 12 hours ago
Tbh, I very much doubt that the bottom lines of, say, Dassault, BMW, Metro, or UBS would even budge if Twitter were to self-ignite over night, and their Twitter accounts with it. They’re (still) on this dumpster fire of a platform because “everybody is” and some bellend in marketing thinks it impossible not to do what all the others are doing. I’d argue no consumer cares what the Twitter account of Tesco’s has or hasn’t been posting this week, and it has zero effect on their purchasing decisions there.
“Self-employed creators”, aka influencers, aka people shilling products while pretending to be your friend, might be affected more because they lack any non-virtual connection to their “customers” But then again, we could ask ourselves if these provide any real-world value and should exist in the first place.
gwl@lemmy.blahaj.zone 9 hours ago
I mean I enjoy porn, and they are included in your much maligned self-employed creators.
Also you’re entirely ignoring there’s a middle point, the companies with less than 500 employees total.
And honestly it’s less often that they use it that matters to them, but that it’s seen by fools as dodgy for a company to not have any social media presence