Comment on Tech Publications Lost 58% of Google Traffic Since 2024

pulsewidth@lemmy.world ⁨2⁩ ⁨weeks⁩ ago

Article points out its not just the tech sector either. I think three main changes (beyond ads being annoying) are predominantly driving this.

  1. AI scrapers steal their content rapidly, and put a rewording (or even just the exact same article) on SEO-bait websites with custom domain names, drowning out the original in search results.
  2. AI summaries from search engines that achieve much the same.
  3. Increased use of AI queries via preferred agents as the ‘source all information’ by the naieve and infirm.

The article writer makes similar suggestions.

This is not good, because journalism is useful and reduction in their ad funding will lower the collective quality even further.

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