When the product is ready to be put on sale a good marketing strategy it’s that “was leaked”. As you say, Apple is a big company that has very strong security metrics, that’s why nothing is leaked when is in development, those are the true leaks (like the GTA VI leak). If I read right, the product it’s going to be announced this wednesday and was “leaked” to make people talk about it. It’s just some kind of engagement bait.