Meat alternatives are getting good, but for fuck’s sake, stop frying them in the same oil as fish/chicken or grilling them where the burgers cooked. They have to figure that dilemma out if they ever want vegetarians and vegans to buy this shit. I’ll eat it because I’m into eating whatever. But my wife (lifelong vegetarian and vegan for a few of her years) who loves Beyond products has yet to try a single fast food version because it’s always the same situation. Prepared exactly where the meat is, and often comes out tasting like fish.