Exactly.

People behaving as “consumers” supports the current system and hence supports the harmful side effects of such system, from the systemic suffering from wealth inequality to ecological destruction.

Whilst very few of us, living within this system, can’t in practice stop living within the system, we can refrain from living in accordance with the rules of the system which are not imposed on us via removing all other choices or force, but which we are “nudged” or manipulated to follow using marketing or even propaganda.