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Comment on Ad companies are the ones destroying civilization

mushroommunk@lemmy.today ⁨2⁩ ⁨weeks⁩ ago

That’s an interesting take. Have an article or blog post or paper anywhere that gives into it more? Not sure I agree or disagree but it’s an interesting thought

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supersquirrel@sopuli.xyz ⁨2⁩ ⁨weeks⁩ ago
That is a difficult question to answer, I am not the first person to think this by any means but finding people who put it into simple terms and connect the dots is difficult.

This is a great example of the species of brainworms I am talking about though.

People fall in love with the story arc and the characters in these hero’s journey examples because they see themselves in the “before” phase—feeling stuck, small, and unseen.

They crave a transformation.

If you want to get better at selling your product or service, you have to understand that people don’t buy products or services.

They buy transformations.

Your customer is trying to get from point A to point B, but they don’t know how to do it on their own. If you want to sell to them, make your product or service the bridge between where they are and where they want to be.

That’s why this storytelling structure works so well in marketing. Your customer is the protagonist, and your product/service is what helps them answer their call to adventure.

I’m reminded of this quote:

“The mass of men lead lives of quiet desperation.” —Henry David Thoreau

thevectorimpact.com/heros-journey-examples/

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