Thank you for this info. I wouldn’t have thought to look into such a thing. It reads to me like it was created by marketers, though, not politicians. It says “the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency” created it in the '50s.
Comment on A succulent meal
TimeNaan@lemmy.world 5 days agoBtw, that “ploughman’s lunch” was created in the 1960s by british politicians. It has nothing to do with medieval times, it’s just meant to evoque that vague feeling.
lovely_reader@lemmy.world 5 days ago
TimeNaan@lemmy.world 5 days ago
You’re right, I misremembered the article. Corrected, thanks!
svcg@lemmy.blahaj.zone 5 days ago
The branding of ploughman’s lunch was invented in the 60s but that same Wikipedia page states it had been a common meal for rural labourers for centuries.
arc99@lemmy.world 5 days ago
The pickle is probably the new aspect. Farm workers have obviously been eating cheese, bread, pasties, cold meats etc. since forever.
dermanus@lemmy.ca 4 days ago
Fermenting veggies has been around a long time too. It might not have been a pickled cucumber, but something pickled wouldn’t be unheard of.