Comment on The developers of PEAK, explaining how they decided on pricing for their game.
Wirlocke@lemmy.blahaj.zone 6 days agoThen I’d have to also tell you to never play a game or buy a product ending in 99 cents. Getting into the mind of the consumer is business 101 and is literally the difference between a game/product having any success or not.
And this has been proven, JCPenney tried to get rid of 99 cent pricing and led to losing 30% profits and bankruptcy. The people who want fair and square pricing won’t be there to actually buy it.
ToTheGraveMyLove@sh.itjust.works 5 days ago
This isn’t getting into the mind if the consumer, this is manipulating the consumer.
Camille_Jamal@sh.itjust.works 5 days ago
For whatever reason, people see the 0 and think it’s bajillions pricier. I have seen .99 long enough that .00 feels cheaper even tho it’s 1 cent pricier. If they can fairly price, the product is also likely good.