By that logic it should be around 10B by now
Comment on Can anyone explain why?
babyfarmer@lemmy.world 2 weeks ago
Considering half of Gen Z isn’t even legal drinking age yet, this isn’t too surprising.
Otiz@sopuli.xyz 2 weeks ago
turmacar@lemmy.world 2 weeks ago
People in their 20s tend to buy well drinks and cheap beer unless they’re independently wealthy “somehow” by that point. Older people tend to have more expensive, or at least more specific, preferences.
Raw spending doesn’t mean much in isolation.
kboos1@lemmy.world 2 weeks ago
No because the half that currently can’t drink might drink twice as much
JustEnoughDucks@feddit.nl 2 weeks ago
Also, THC drinks are all over the US now and very popular. Most of my (young millennial) friends there barely drink alcohol and have swapped them with gummies and seltzers.
cattywampas@lemmy.world 2 weeks ago
Plus with declining birthrates in developed countries there are probably fewer overall Gen Z people than older cohorts. So even if they drank at the same rate you could still expect the absolute amount of alcohol consumption to be lower.