The Five Dollar Footlong was a promo created in 2003 when the normal price of a footlong was $6, by a single franchisee. By the time the promo went national, supported by the chain itself (and a national ad campaign), in 2008, that became a big enough deal to really move sales. And they watered it down at some point (by late 2010 when I was working next to a Subway and no other lunch options, I remember it only being a specific sandwich that rotated monthly, with all other footlongs regularly priced). And it was eventually discontinued in 2012.
It’s hard to pin this particular promo and call it totally representative of all pricing in the mid 2010s.
wonderingwanderer@sopuli.xyz 2 weeks ago
Now they advertise $5 shorties and the millennial in me has to do a doubletake of incredulity