I think you are missing the point here. Yes, Amazon, blah blah blah. But technology and everyday life are increasing in their intersection. And things like the Equifax breach show, you don't have to participate to be involved.

In most of everyday activities you have some form of legal recourse, save for many of the technical activities. In many cases, this is largely left to companies to offer recourse and aside from arbitration, you have little other rights offered to you to bring about civil suit. Like the guy's photos, he took those photos. He has legal copyright over them, except when they're hosted in the cloud the TOS of many services makes your legal copyright suddenly a joint ownership. This reduces your ability to exercise your copyright to get your photos back and increases the bar of evidence to entry for civil litigation. For the most part, you are at the whims of corporations to exercise a right the Constitution grants you (Article I, Section 8, Clause 8).

That's the more general thing you should take away from this. You have rights granted to you, but because our legal system is largely silent on many digital aspects, you are barred in many cases to exercise your rights in the United States. For a lot of things, you lack legal recourse on something that everyday becomes more and more intertwined with your everyday life, whether you like it or not.

Yes, yes. It's easy to look at this particular episode and indicate "well you shouldn't use Amazon". And that's a fine take, but you're missing the point the article is attempting to make. In general, there are a lot of rights granted to you that you don't get to use because the law on how you use those rights in the court system is largely left up for companies to dictate. That is a really non-good position that lots of people have been yelling for our leaders in Government to address. When people yell, "we need to modernize our laws", this is what they are talking about.

Our predecessors created protections for us citizens. And because our current leadership won't translate those protections into the terms of modern society, companies are getting to dictate how, when, and where you get to exercise those protections our fore-bearers worked tirelessly for. You are having something stolen from you that it is easy to steal because so few actually need it, but those that need it are seeing the hard implications of that theft. And it will become more and more problematic as more and more things of our society require that technology. And some of it, you don't get to have a say on if you'll join in or not.

So it's really important that "IN GENERAL" you remember that this is really, really, really important to everyone. Yes, this specific instance, just don't use Amazon's cloud services until they have been resolution processes, that are more transparent. But please, don't loose sight of the bigger picture here that the article mentions.