Eh, depends. The price for something like VMware horizon was already damn expensive and that’s before you got to citrix prices (and this is pre broadcom takeover.)

For some places the costs are able to be recouped but it really depends. You still need plenty of scale to have that be viable IME.

My main point being there are a millions of small businesses and medium size ones that are still always going to be far better off with normal physical hardware.