To elaborate on this, since watching this video I’ve paid attention to how sponsorships provide discounts to viewers of creators, and it’s often via URLs. eg. service.com/creator_name, not with a discount code. That way, a website can track how many people went to the URL, not how many used whatever code is associated with that URL. Maybe you could simply create a different listing for the same product instead of relying on discount codes, this different listing only being accessible via the creator links. I’m not sure if Honey would figure out how to navigate that as well or not.

I’d totally be interested to hear more on how companies deal with this, and if there are better ideas than the one I came up with as I typed this comment.