Some idiots voluntarily give it away? Brother… we as a society moved the public common areas for discourse, entertainment, finance, and research onto a digital landscape. That landscape, in particular, is set up like as though every Roman in the fora had an invisible personal Sherlock Holmes set up to automatically dissect their footprints, fingerprints, the direction and timeliness of their stair, … and then to record it in a virtually limitless ledger where it can later be aggregated and analyzed for behavioral patterns. We aren’t giving it away anymore than the Roman commoners would have been by merely walking around town. This is a very aggressive data harvesting situation.