Well if you think about it this way there’s also less packaging involving b2b. You don’t have to sell to a middleman who then will resell it. You can just sell at the higher price point to start with and you can have a whole lot less packaging involved and then just provide it straight out to the company. You also selling both which gets you a larger amount at once so rather than having to stockpile and everything like that. There’s a whole lot of other factors that go in selling B2B for even a retail company as opposed to selling retail.