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kindred@lemmy.dbzer0.com 1 week agoBecause the steps for Xitter were :
- Want a Xitter
- Go to Xitter
- Create an account
- Enjoy(?) Xitter
Even one extra step that adds friction can lead to you just not doing the thing.
Mega-orpos spend billions to reduce the number of steps to opening your wallet, because they make it back tenfold.
victorz@lemmy.world 1 week ago
Especially when that extra step is something that doesn’t make sense in their mental model of what a service is or how it works. Like, I want an account. I go to site. Sign up, right? Nope, you have to select where to sign up. What? It’s a huge hurdle.