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hansolo@lemmy.today ⁨5⁩ ⁨days⁩ ago

Fun fact: A zip code, gender, and a DOB is enough to have an 85% chance of it being you. It’s a very well-studied area. You are de-anonymized with very little data exposed, all of which Google includes in ad auctions.

dataprivacylab.org/projects/…/paper1.pdf

forbes.com/…/how-just-a-zip-code-can-tell-a-marke…

georgetownlawtechreview.org/…/GLTR-04-2017/

johndcook.com/…/simulating-zipcode-sex-birthdate/

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