Rocket Mortgage has had this commercial for a couple years where some schlub is trudging back into his house lamenting the fact that six bags of groceries has become two (thanks to inflation). Suddenly his house starts talking to him and reminding him that he could get a Rocket Mortgage loan backed by his small amount of equity and use the money to buy groceries. Dude lights up with joy and dances into this house. It’s just beyond fucked that this is obviously one of their most successful commercials. It’s amazing that they can turn borrowing money for food into a positive.