Them having an office large enough to moderate in-game communications, on every popular language? They have some billions to spare. Serving kids requires a lot of work they have neglected for a very long time.

Facebook was a vehicle for hateful, genocidal messages in Myanmar, and they seemingly got of the hook having no person understanding local language on the market they occupied.

If Roblox primarily targets kids, they can’t go without agressive moderation, psy-help on demand, things one would find obvious, but these are never required, not to say it’s not that sexy as getting profits and cutting corners.

I don’t know if their business model would be viable if they started things right from the beginning, but it would be more stressful to them to finally start doing something about that.