Marketing: the end product just isn’t right. We need to make it more fun. You know like a game.

dev: What are you talking about.

Marketing: There’s this new thing called gamification. Let’s do that.

Dev: First off thats not new, its been around for ages. Whatever, what are you even talking about?

Marketing: Yeah you know, make it fun! Give people awards for accomplishing certain tasks or reaching milestones. Lots of flashy lights and celebratory music. We do it in presentations and training all the time.

Dev: That’s what xp, leveling, magic items, special skills, etc are. Your asking me to gamify a fucking video game?!?!

Marketing: Yeah exactly! Its gonna be awesome!