Comment on Meta is earning a fortune on a deluge of fraudulent ads, documents show
Bishma@discuss.tchncs.de 1 week ago
They’re also inflating conversion numbers (the thing company ad spend is based on) by over 50%. Google is doing the same. So even real ads are only half as effective as companies think.
Good news! There’s an ad bubble too!
There I’d a bubble with customer relations management software as well. My company pays per email sent. The CRM has uses AI to write marketing emails.
Less than 1% of emails are getting clicked on, which leads me to believe all the main providers are automatically putting those emails into spam folders.
I mean 1% conversion rate for e-mail marketing isn’t particularly unique for an AI written email or otherwise.
I think 1% conversion is basically the rule of thumb for e-mail marketing, and its about the 10% of that for click through?
So per 1000, you might get 10 clicks and one person going to whatever you are marketing.
crunchy@lemmy.dbzer0.com 1 week ago
And ad blockers are the picks and shovels!