I bought a drive like that from Amazon Germany, it was “brand new” and indeed the smart reported 0 hours, but it died halfway during a dd wipe operation within the “first” day of life.

Conclusion: the drive was already dead and had thousands of hours of life in a server. They used some low level diag tool to reset the counters and make it look like new instead of having 50k hours of life

Fun fact: they shipped it in a paper mailer, completely inappropriate for an HDD. Probably in this way they can blame Amazon warehouse “it’s them, they packed it like that!” if someone reports is as DOA. If instead it still works after 50k hours of 24/7 abuse and shipping it across Europe in a paper mailer, then it’s indestructible and will outlast the user.