The browser is one of the few places users interact with the internet. To train models, you need data and here you are getting a firehose of data including destinations, clicks, messages, everything. You can’t really get that from a browser extension because it’s not always running for every window and tab.

The only stream missing are user interactions via apps. They already offer SDKs for embedding inside apps, but they need to sweeten the deal to encourage adoption. That will come through offering ad embedding services or revenue-sharing with devs.

If they truly wanted to get every interaction, they could offer discount ‘smart’ WiFi routers, and either cut deals with telcos or create MVNOs to have visibility into those data streams as well.

It’s not Man-In-The-Middle if you invite them in. 🤷🏻‍♂️