I can tell you from the perspective of someone working in consumer insights for a consumer company, sales and retail data is far more important and influences decisions way more.

So I’d say put your money where your mouth is. If you don’t like certain companies or brands stop buying their products. If you think groceries are getting expensive buy cheaper alternatives or private labels. You can do this with a lot of non-food grocery items. Private label is almost always cheaper and you get pretty much the same shit as global brands.