Marketing weirdly effective, for one. They pump a large portion of their budgets into hype and they make just enough back to keep going. It’s like the same people who watch an ad for a fast food place and go even though it’s never as advertised.

And most isn’t direct marketing. They very much pay influencers to buy this slop and worse. You pay a half million to a guy to make something look popular and it becomes popular. It’s very annoying.