I doubt they have a huge marketing budget. Perhaps they‘re using it in a clever way but I doubt Nexon bets everything on 0 here when The Finals only did ok. Extraction shooters is a niche that‘s starving for content. Somehow it gained a reputation for being everywhere when in reality there don‘t even exist 5 of them with a decent player size. The shooter genre is huge and people want something that isn‘t just a battle royale for once.
lath@piefed.social 1 week ago
It may be that some games are dropping the ball and so players are looking to flock somewhere else.
For example, Helldivers 2 has some loud complainers who advertised both Battlefield 6 and Arc Raiders as potential alternates.
Word of mouth can do a lot of damage if the mouth is loud and persistent enough.