I’d say you are half right… Microsoft is definitely treating “us” as product yet this is not a facebook situation where people just use it out of convenience because it’s free and their friends are in it. MS still depends on sales of licenses and they seem to be further on the ledge there.

One of the pillars that cement MS in the corporate world was that everyone basically already knew how to use it… but that is eroding further and further as well… and I for one, constantly complain to my company’s “security” team about the constant bombardment of ads and prompts to “upgrade” in enterprise level software