Focus on material arguments, find common ground on the basis of class upon which to make such those arguments. Only make them if needed. We don’t need to have high degree of conformity and we’re not gonna get it either way. And all of this should be anchored to a purpose for doing it. E.g. fighting the oligarchy, reaching better alignment within a family, etc. If there’s no worthy purpose, we shouldn’t expend social capital in convincing people.