I used to work in marketing as a dev and this shit never made sense to me. I didn’t investigate like TFA but I am 0% surprised by the finding. Incentives are all misaligned.
Comment on I analyzed 200 e-commerce sites and found 73% of their traffic is fake
athairmor@lemmy.world 5 months ago
Sounds like another bubble ripe for bursting.
circuscritic@lemmy.ca 5 months ago
It’s systemic, and whether or not it’s perpetrated directly by big tech, they are the primary beneficiaries i.e. increased ad sales.
This is a problem that requires regulation, which means it will not be addressed meaningfully, as that won’t happen anytime soon.