I immediately don’t like those silicone pads. Just expose the buttons underneath like a normal person, please. I imagine they designed it that way to try to obscure the fact that this is just a glorified Raspberry Pi Zero case with built in 720p display not all that dissimilar from something like the already existing PiGrrl.

This is something that should cost like, $50 USD or less, but is probably going to be listed for more. As this article points out, this market is oversaturated. You can already get other devices for that price or less with better or comparable specs. I don’t think they will be able to price this aggressively enough to compete.