I do think software piracy also was a large success factor. When I was 15 there was one major spot in my city where consoles and computers were sold (within a department store!), and people where “swapping” games even before they bought the hardware. I remember at least one of the store clerks having a small side business providing access to disks and tapes you could copy - right on the machines that were shown in store.

And I learned how to copy the C64’s basic rom to ram and mod small things even before I had the machine myself.

All the kids were gathering round the computers, the consoles were less attractive.