Warm freshly baked white bread is 10/10 for a bread lover.*

Supermarket own-brand plain white sliced loaf is generally ordinary, basic and inexpensive, but nonetheless acceptable. 5/10.

This knowledge may raise more questions than answers, but it may help narrow the scope.

* Scale may extend past 10 for sufficiently exotic bread. Ask the continental Europeans offended by that 10/10 rating.