Michael Foster describes how news organisations do not gel well with the original approach of either Mastodon servers or the channel.org communities. The finding of Newsmast is that this is too confusing and tech-centric for news organisations to really grasp. Instead, Newsmast is now going in the direction of apps, as “independent news publishers and campaigning organisations love the idea of having an app.”

Fuck, that is depressing. I mean, I really hope that this works for Newsmast but if people running a news organisation can’t wrap their head around the fediverse, I’m not sure I’ll trust tem with news … I don’t know. I can’t even understand what’s supposed to be complicated.