Comment on Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
Macchi_the_Slime@piefed.blahaj.zone 3 weeks agoNah, Cracker Barrel almost certainly wanted the redesign because that particular sector has been moving trying to avoid the whole “You can tell this used to be a Pizza Hut,” thing for a while.
They want to be able to just open up a store anywhere with minimal investment. Then if their store is super generic it’s real easy to offload the real estate if that location doesn’t work out. It’s easier for another firm to buy the real estate if they don’t have to spend a bunch of money making the former Cracker Barrel look like a Cracker Barrel.
snooggums@piefed.world 3 weeks ago
Also making logos generic and overly simple works well for websites and mobile apps.
They could have kept everything except the cracker and barrel and it probably wouldn't have made any waves at all. They just went too far with minimal text on a yellow background that looked like shitty clipart.