LOL no it wasn’t.

Sure, the idea of an apple phone had been out there for a while, but the actual device wasn’t obvious at all. Just look at all the speculation before the event, people making mockups of what they thought the iPhone would look like. Just look at the industry reactions afterwards.

For example, the reaction of blackberry founder Mike Lazaridis

Or the reaction from the people at Google working on Android

It was absolutely revolutionary at the time. The fact that the way it works seems obvious after the fact is testament to how good and revolutionary it actually was. We can’t even imagine things working differently anymore, but it was only obvious after it was revealed.