So perhaps the real story is simply “lots of tech marketers don’t understand their audience”. Which I think is true. When companies put their spec sheets and feature lists front and center, I’m definitely more likely to pay attention than if I have to dig through screen after screen of meaningless fluff to get any relevant details. So that’s something marketers could (but generally don’t) do to influence me.

It depends on the brand and who their target market is. I’d argue that Framework, for example, market in this way.