Yeah, I think the more accurate title would be “mass marketing” or something. There are certainly marketing campaigns that work, but they are more catered to the audience.

Valve markets to nerds all the time, but they have enough good will with their target audience so it’s more assumed to be “good faith” marketing, like they don’t misrepresent what they are trying to sell.

Look at the Steam Deck. They made announcements and over then worked with creators in the PC gaming space to do interviews and reviews and it felt much more organic. Rather than reading some dry ad or annoying banners and interruptions. It was a marketing campaign of sorts that engaged with the audience and made them want to seek it out.

Where I don’t know many people who are receptive to buzzword salads that are mass blasted over everything and just interrupt everything.