Corporate control over an algorithm that decides who is served what content is a platform-agnostic tool of power over society. We’re seeing that danger manifest in old and new ways every single day. That lever of power allows whomever owns that particular medium to push whatever content they like. That is the entire motivation behind and purpose of the Fediverse and other decentralization efforts.

Zuck and muskrat separate populations, push propaganda and influence discussions at an unprecedented level. The control a single corporation, a single authoritarian point of power has over such vast swathes of population dwarfs the propagandic power of Goebbles and Stalin by a couple orders of magnitude.