Comment on Saw this on another instance and knew it belongs here.
Nangijala@feddit.dk 1 month ago
It’s effective outrage marketing. I didn’t know about this company until people began sharing their Billboards around. It’s not the first time I have seen these either.
There’s an article/blog post on their website where they share their process behind the campaign and how and why they did what they did. It’s very interesting from a marketing perspective, even if I personally think outrage marketing is in bad taste.
Kolanaki@pawb.social 5 weeks ago
It effectively was spread by people who dislike the campaign’s message to the dumbfucks that liked the message and bought the product. So in the end, it’s not even able to be taken as sarcasm. They said what they meant and that’s what they are selling.