I agree the rotating shop is FOMO. It got a lot better once they updated it to have the 8 or so permanent pages, but even still. There's no justifiable reason that stuff isn't just included in the warbonds they're released with. Fortunately most of it's pretty skip-able or replaceable.

I don't think you should be too grateful for it. It's nice, but it's not perfect and should still be criticized. Overall I think their monetization is just 'okay'. Another similar game that does battle passes and FOMO even better is Deep Rock Galactic. Where each season can be retroactively reactivated so you can earn the cosmetics from them, and where the yearly seasonal cosmetic challenges come with the hats from every previous year.