Good news would be them strategically repositioning in favor of their mid-90s image. Would be hard, but doable.

Green energy, autonomous devices, openness to tinkering, friendliness, “other companies mess with you and we don’t”, perhaps some retrofuturism. It wouldn’t even be out of character, they sort of hold the window open, with the kind of series on AppleTV they are making, and part of their advertising, and even honestly with their devices being not yet as enshittified.

Just do that for real.

And honestly, Apple is not the worst of these companies. Perhaps they were just worse at baiting.

In general, over years I’m slowly becoming more and more appreciative of Apple. Their advertising is just atrocious and their stuff is very expensive in, eh, pretty outrageous ways (like a charger costing like some devices together with their chargers), but that’s pretty open and honest. “We sell you that for our humongous price, we say it’s miraculous and magically cool, and it seems like a scam, but you can say no”. While with Google and Meta and such they first sell you something looking normal, and then farm and abuse you indefinitely.

So I’d wish for Apple to survive the bubble bursting (for which I hope they don’t go the AI way) and become a more general-kind computing company. Maybe hold closer to 50% of personal computing in the world, not the luxury niche they are holding now.