You need people to choose it. Pricing dairy and meat away from the masses makes it a social inequality thing. I don’t think that is the answer anyone wants. It can’t be a hair shirt thing. (Though if history is to go by, there will be affordable meat from somewhere, legal or not.)

It has got to be a better option thing. Like EVs vs ICE. Climate and pollution advantages are nice, but it’s 10x running cost difference that sells EVs. It has to be a jam today option.