It’s highlighting hypocrisy. It’s asking: do you take this problem seriously, or are you just complaining?

Having LLMs shoved into everything is a serious problem. But it’s a problem the way that forced updates and invasion of privacy were already a problem. Fixating on energy use is pretense. It’s working backwards to point at the negative externalities of something you’ve already made conclusions about, as if those factors were relevant to your conclusion. Using that as rhetoric is the nature of bad faith.