“We’re basically known by every potential customer in our field. We advertise often so that they don’t get the impression we’ve ceased to exist.”

This is exactly true. I hate advertising, but there’s no denying it works. As I heard one ad salesman say, “Do you really think there are people who don’t know what Coke is? Yet, they never stop telling us. The only reason Coke ads still exist is to keep a Pepsi ad from being there.”

They assault us on a subconscious level. It doesn’t matter if the commercial is funny or heart warming or horribly offensive. Anyone else getting thirsty? I sure could go for a Coke right now.